The Big Lottery Fund is gearing up for our BBC One debut Village SOS, a prime-time series that follows the journey of six BIG-funded rural community enterprises.
Through
Village SOS we gave people in rural areas, with great ideas for
community-reviving businesses, the financial backing they needed to make
their dreams a reality. The winners of a very competitive process
didn’t just get cash but a TV crew to film the ups and downs of what
happened next.
Broadcast partnerships certainly have their risks.
We were determined not to compromise our decision-making and grant
management processes. The programme makers were equally determined to
produce something worth watching. So, the stakes were high.
Millions
of people will watch Village SOS, who will previously have had little,
if any, understanding of what lottery funding or social enterprise might
do for their community. Viewers would see vividly the pain of putting
together a project and the challenges of achieving impact with cash.
With
luck they might see first-hand the delight that comes from safeguarding
the future of a much needed amenity; the consequences of breathing new
life into dormant communities through visionary business ideas and the
satisfaction of new friendships forged through shared endeavour between
residents that have never previously spoken to one another.
But,
they might also see local tensions erupt, new challenges presented by a
funder and its processes or people on tenterhooks staring at plots of
desolate land while planning applications wind their way through
protracted decision-making processes.
Just to make things extra
exciting, we agreed with the BBC that it would be interesting to match
up each project with a full-time business mentor – a ‘village champion’ -
who would use their insight to harness the villagers’ aspirations,
focus their outcomes and support the long-term sustainability of
projects.
We were delighted at the people who came forward to
take on such roles and were fascinated by the matchmaking between
villages and entrepreneurs ahead of action getting underway.
We
don’t know for sure exactly what to expect, though having visited a
couple of the villages I know you will be deeply impressed by the vision
and commitment of some of the leading players.
I hope you’ll be
inspired not only by the efforts of the six villages but by what local
effort, hard work, business acumen and a bit of Big Lottery Fund cash
can bring.
And to harness this inspiration, alongside the series we will be launching Village SOS Active (register for updates at www.villagesos.org.uk)
a campaign to give people the support, advice and tools they need to
start up their own community businesses, whether they are based in
villages, towns or cities.
Community empowerment is high on the
agenda, and through Village SOS Active we have a chance to kick-start
many more great ideas that will bring people together to improve their
local community.
Village SOS begins on Wednesday 10 August at 8pm on BBC ONE.
Peter Wanless is chief executive of the Big Lottery Fund